Caractère
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Montreal - Canada scroll down
Client : Caractere
Year : 2019
Work realized : At Nobrainer Agency
Year : 2019
Work realized : At Nobrainer Agency
Client : Caractere
Year : 2019
Work realized : At Nobrainer Agency
Year : 2019
Work realized : At Nobrainer Agency
Services :
Creative Direction
Branding
Content Strategy
Website Design
Branding
Content Strategy
Website Design
Caractère is a Montreal based brand that caters freshly designed essentials for all tastes. While having a direct-to-consumer branding, the main focus of the brand is wholesale and white labeling.
Context :
Founded by a woman, Caractère is a brand that is modern and classic at the same time like it’s founder. For this project we collaborated closely with the founder to be able to project a brand that represents the values and the savoir-faire she had in the industry. One of the main requirements for the project was to have a visual identity and expression that can both be adapted to D2C and wholesales. Thus the choice of strong typography with a simplicity accompanied by a neutral colour palete.
