Context :

Healing con Gabriela, brings self-care on a slower pace. HcG isn’t just about soft creams, it’s on a mission to relax its users and promote care, healthiness and calm. With an ever expanding product range, the visual identity adapts its expression from one product to another while keeping an over arching style. To be able to give the brand a flexible design system we developed nineteen custom icons with the sacred brand element and choose a softer colour palette to promote the idea of relaxation.