Vuse / Product Launches
( XI / XV )
Montreal - Canada scroll down
Client : Vuse
Year : 2020 / 2022
Work realized : At Youville Haussman Park
Year : 2020 / 2022
Work realized : At Youville Haussman Park
Client : Vuse
Year : 2020 / 2022
Work realized : At Youville Haussman Park
Year : 2020 / 2022
Work realized : At Youville Haussman Park
Services :
Creative Direction
Campaign Design
Digital Product Design
Campaign Design
Digital Product Design
Vuse - formerly Vype, is one of the biggest vapour brands in the world. Launched by British American Tobacco, Vuse provides adult smokers and nicotine users with high-quality, Health Canada approved alternative nicotine products.
Context :
As the design director at their activation agency, for 2 years I partnered up with different stakeholders on the Vuse team to build meaningful, educating, empowering experiences for their product launches. Always pushing for the extreme creativity in a much regulated world, I lead a team of designers to create 360 campaigns from experiential landing pages to social content.
