Context :

In the spirit of democratizing art collecting, one of the main requests with Artsake was to bring a spin on the gallery attire to make it more welcoming. With a minimalist approach that takes its inspiration from the red dot that is put on the sold artworks at galleries we developed a new design system. With the brand identity established, the next challenge was to create an easy-to-use digital shopping experience for users who know what they are looking for, as well as those who are just browsing. In order to do so we inherit some social media habits and implemented in the website real estate.