Context :

Following their reacquisition, Corbeil Appliances had the need to rebrand in order to cater a larger and younger demographic. As an appliance brand, the main objective was to be welcoming, humane and contemporary. In order to create a modern and streamlined visual identity on multiple touch points, we chose to use a multilayered design system where the logo itself acted like a main visual element and integrated in all aspects of design. We also hid an abstract home in the logo.