Context :

Following the rebranding and a new design system, the next challenge was to create a personalized digital CX. In order to achieve this we created a platform where the users are fully aware of their needs and have the best product match. By mapping out customer profiles that align with the users’ needs and product offering of Corbeil we streamlined category filters. We used the filters as a marketing tool to potentially show users items that they hadn't thought of before the search. We created a landing page specific to each category to make the navigation more instinctive and tailored to customer needs.