Context :

A big part of the new repositioning of Corbeil was centred around giving back, and leading the green initiative. In doing so we created the an event that takes place every year in Montreal around July 1st , known as the moving period. During this period, a massive amount of appliances left on the streets as mere garbage. Brigade Corbeil, a moving team of trucks and biked agents collect old household appliances and distribute them to eco-centres for a second life. For the project we utilized Corbeil’s new design system, and created a parallel visual expression that is used on the branding of the team and the trucks. We created a new landing page for people to learn about the initiative and sign up for the upcoming collection period. We designed a video to be used as a template to share the success of each event.