Context :

As an athlete and a performer himself Harry George built consciously constructed,  naturally breathable briefs that elegantly complement daily functional movements, for the ultimate fit and feel. For the project I helped  building brand’s visual expression
and created an out of the box ecommerce design that champions brand’s  innerwear focused product line. While making a visually expressive ecommerce site, our main challenge was to tackle an easy to use subscribtion system and easy to understand PDP page.