Ludwig

( I / XV )
Montreal - Canada scroll down

I

Client : Fülhaus
Year : 2022
Work realized : FREELANCER
Client : Fülhaus
Year : 2022
Work realized : FREELANCER
Services :
Creative Direction
Branding
Website Design
Product Design
Prototyping

Ludwig is a new AI system that can create buyable furniture collections from any inspirational image, just like an interior designer. Only faster.

Context :
Ludwig is a new AI system that can create buyable furniture collections from any inspirational image. For this project, I created a design that embodied the elegant and inspirational characteristics of the Fulhaus brand.
Within a month, we shipped a web-based application that would allow the AI to enhance its machine-learning capabilities. To do this I created a minimal version of the existing product while pushing aesthetic values and built ultra simple user experience. User can start the experience from the hero fold. They simply drop an inspiration image or copy paste the URL and start the search engine. Designed as an MVP, this version of Ludwig let the user to reload a new design batch for the same image and swap items independently. We explored how much we could simplify the UX for an AI experience while maintaining a luxurious aesthetic through this project.
NEXT / Caractère